With over 30 years experience between them, Pav and Kris created SOMA Culture to do much more than just affect one person at a time, and whilst each individual is vital, they believe that creating this on a wider scale is more powerful. At the core of SOMA is the idea of culture; a manifestation of intellect that is collective and inclusive, a cultivation of ideas that run through a group of people, each who understand the importance of changing the way we live our lives.